In 2008 Puig asked us what they should do for their next Banderas project.
First we analyzed their previous projects and concluded that the concepts behind it were:
Bad Boy seduction for DIAVOLO, Mediterranean lifestyle for MEDITERRANEO, Inner beauty for SPIRIT, Intimate seduction for ANTONIO, and finally Soft seduction for BLUE SEDUCTION
In our opinion Antonio’s seduction is a kind of non-controllable seduction, completely natural, spontaneous, almost unintentional. That’s possibly the secret for his success… And that is what we thought the next launch had to talk about.
Our concept: UNINTENTIONAL SEDUCTION.
Our brand name: THE SECRET
Our bottle: Secrets kept locked, secret encounters behind closed doors, look into the keyhole… A clear icon in a classic and elegant perfume bottle.